William Howard Associates

William Howard Associates, led by Howard Longstaff, is an executive coaching company specialising in guiding leaders and business owners through career and business transitions. With 30 years of experience at the sharp end of business, the company offers one-to-one coaching combined with practical support including CV writing and interview preparation. William Howard Associates works with executives who have achieved considerable success but find themselves at a crossroads, helping them cut through overthinking and create actionable direction for their next chapter.

The company's core focus is on executive coaching and leadership development, serving professionals in transition across various sectors and industries. Red Fish Coaching, part of William Howard Associates, operates as a distinctive coaching concept designed to help accomplished leaders rediscover their direction and rebuild confidence. The coaching process combines seasoned guidance with honest conversations and a proven methodology that addresses imposter syndrome, burnout prevention, and strategic career planning.

Based in Salisbury, United Kingdom, William Howard Associates serves clients across three continents, drawing on Howard Longstaff's extensive international experience in building companies, managing reinvention after setbacks, and coaching leaders through significant life and career transitions. Clients choose the company for its combination of deep business acumen, personalised attention, and practical tools that deliver real clarity rather than generic inspiration. The company's approach emphasises alignment between career or business decisions and personal values, vision, and long-term goals.