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Our Team
Alice Hodgson
Founder | Managing Director
Alice has more than 20 years of experience in training, change management, and digital transformation, helping organisations build confidence and capability as they adopt new technology. She enjoys turning complex systems into practical, engaging experiences that help people succeed in their roles. Outside of work, you'll usually find her spending time with her family, tap dancing, doing a Pilates class or planning the next team celebration.
James Dallison
Head of Sales & Partnerships
James has 15 years experience in sales, the last 8 driving strategic GTM initiatives for education tech across EU, Middle East, and APAC. He believes success in business shouldn't get in the way of being a good human. Data-driven leadership and a research-informed mindset helps him challenge conventions and deliver impact. James is also a men’s tailoring enthusiast. In other words, he spends too much on clothes.
Adrianne Becker
Office Manager
Adrianne has been a member of the TrainTheCrowd team since 2012. She has supported growing the team from one instructor to 20+ team members and kept the books balanced. She is an impressive cook and grandmother to 8 grandchildren.
Karen Lam
Delivery Manager
Karen has 12+ years experience leading marketing and high-impact technology projects. She’s passionate about delivering business value and improving team efficiency. When she’s not running after her three boys, you can find her indulging in a few episodes of Amazing Race and planning her next adventure.
Anna Durbin
Change Practitioner & Training Consultant
Anna has over 20 years experience in corporate and small businesses. Her corporate experience within strategy & commercial teams was diverse with a focus on customer relationships, system change and training. Anna loves taking her Border Collie to the beach, reading and listening to podcasts.
Ash Karimi
Training Consultant
Ash has 6+ years experience as a Salesforce administrator, product manager and consultant. With that he brings a vast array of skills to help clients get the most out of their solution. When he’s not training, you’ll find him watching or attending a Formula One race somewhere in the world.