The Cfo Practice

The CFO Practice is a founder-led executive finance recruitment firm specialising in CFO and finance leadership search for businesses navigating growth, transformation and change. Founded in 2021 by Rob Baker, The CFO Practice brings over 20 years of experience working alongside CEOs, CFOs, founders and investors. The firm offers a personal, agile, and discreet service, deliberately limiting the number of mandates to ensure each search receives dedicated attention and rigorous delivery focused on long-term enterprise value.

The CFO Practice specialises exclusively in finance leadership recruitment, offering permanent executive search, interim management solutions, and fractional CFO appointments. The firm works predominantly with investor-backed and founder-owned companies seeking a differentiated recruitment partner. Services include personalised CFO and Finance Director searches, fast-paced interim CFO and finance leadership placements, and fractional CFO and finance director appointments that drive strategic value. The CFO Practice identifies 92% of appointed finance leaders within the first 30 days of commencing a permanent search and averages five first-round interviews to every successful placement.

Based in London, The CFO Practice operates across the United Kingdom, serving growth-stage and transforming businesses. The firm distinguishes itself through a relationship-driven approach that prioritises finding the right fit over maximising fees, cutting through the complexity often associated with executive recruitment by avoiding protracted shortlisting processes and complicated fee structures. Clients choose The CFO Practice for its high-integrity service, transparent communication, and founder-led commitment to delivering excellence on every finance leadership search. The company donates 5% of its annual profits to charity.