Rural Directions

Rural Directions is New Zealand's number one provider of recruitment and HR services across the primary sector supply chain, with over 80 years of collective expertise within the team. The company is committed to finding the right person for the right job every time, offering both employer recruitment services and job seeker placement support. Rural Directions combines specialist knowledge of the agricultural and primary sector industries with professional HR expertise, delivering customised outsourced HR arrangements tailored to each business's specific needs, timeframe and budget.

Rural Directions specialises in recruitment across agriculture, agribusiness, farming operations, and primary sector supply chain management. The company sources and places candidates for diverse roles including on-farm positions, station management, farm business management, nutrient specialists, environmental planning consultants, HR coordinators, and executive appointments. Their expertise spans the full breadth of the primary sector, from operational farming roles through to management and administrative positions within the broader agricultural supply chain.

Operating throughout New Zealand, Rural Directions is headquartered in Havelock North, Hawke's Bay, and serves employers and job seekers across multiple regions including Hawke's Bay, Waikato, Canterbury, Taranaki, Manawatu-Whanganui, Wairarapa and the East Coast. Clients choose Rural Directions for their genuine understanding of the primary sector, their professional approach to recruitment, and their ability to deliver suitable candidates within agreed timeframes. The company also provides salary survey insights and career resources to support both employers and job seekers in navigating New Zealand's evolving, technology-driven agricultural industry.