Qualifi.Works

Qualifi specialises in recruitment for digital marketing, creative, and business professionals. The company was founded on the principle that conversations matter more than resumes and job descriptions alone. Qualifi positions itself as a team of marketers, recruiters, and storytellers who combine expert market understanding with deep relationships to make connections between exceptional professionals and compelling opportunities.

Qualifi's team includes senior influencers with over 20 years of industry experience. These executives have led roles at ad agencies and marketing firms, managed organisational development and process optimisation, directed digital transformation engagements, led brand revitalisation efforts, and developed revenue and growth models for B2B and B2C environments. The team has supported companies including Deloitte, Coca-Cola, Vanguard, Capital One, NBC, and Barclays. Qualifi's approach emphasises understanding personality, skills, and experience holistically rather than relying on transactional candidate-to-role matching.

Founded by CEO Jack Smith, Qualifi operates on the belief that how a goal is achieved matters as much as the goal itself, and that personal relationships and courageous thinking about organisational needs lead to stronger placements and longer-term success.