Pure Assistants

Pure Assistants is a Dutch staffing company based in Haarlem with over 25 years of experience matching assistants with organisations. The company believes that work is more than employment, focusing on creating durable, meaningful connections between professionals and employers. Pure Assistants has won numerous awards including Staffing Awards recognition and FD Gazelle nomination, reflecting its commitment to excellence and innovation.

The company distinguishes itself through the PureMatching algorithm, an advanced AI technology that combines science and human insight. Beyond traditional CV matching, this approach analyses personality, team dynamics, and individual motivations to predict who will genuinely fit within a team. The result is improved workplace satisfaction, higher productivity, and sustainable working relationships from day one. With over 25 years of assistant recruitment expertise, Pure Assistants has developed deep understanding of what creates lasting professional matches.

Pure Assistants operates with a mission to contribute to genuine workplace wellbeing, recognising that meaningful work involves more than a job description. The company matches professionals with organisations where their talent and values align, creating opportunities for personal growth and societal impact. By building sustained connections between assistants and organisations, Pure Assistants creates a future where everyone finds their right place with satisfaction, purpose, and room to flourish.