Primrose Hill Nannies

Primrose Hill Nannies is a personalised recruitment agency specialising in private childcare placements across London. Founded by Sophia Guinchard, who brings over 12 years of extensive experience in childcare, the company provides professional recruitment services for nannies, personal assistants, chefs and household managers. Primrose Hill Nannies distinguishes itself through a nurturing, community-focused approach that prioritises both candidate quality and client satisfaction. The agency takes pride in placing proficient, experienced, personable and dedicated professionals who align with family values and household requirements. Recognising a gap in the market for more personalised childcare recruitment, Sophia established Primrose Hill Nannies to create a service where both nannies and clients feel valued as part of a supportive community. The company's commitment to understanding individual family needs ensures thoughtful, tailored placements rather than generic matching. Primrose Hill Nannies operates exclusively in London, serving families seeking reliable, vetted household and childcare professionals. Clients choose the agency for its personal touch, extensive vetting process, and founder's deep expertise in the childcare sector. The company's reputation is built on trust, professionalism and a genuine understanding of what makes successful long-term placements in private households.