Potrero Group

Potrero Group is a leadership consulting firm founded by Cleveland Justis that helps changemakers and mission-driven organisations thrive through strategic transformation. The company offers three core services: leadership consulting to help organisations navigate change and stay effective and resilient, strategic planning and facilitation to invigorate organisations with new perspectives and approaches, and board search and development to evolve and grow boards. Potrero Group excels at synthesising complex information from multiple sources into coherent, actionable insights that inform difficult decisions with confidence.

Potrero Group specialises in serving innovative leaders and organisations across the nonprofit sector, environmental conservation, public institutions, and social enterprises. The company has deep expertise working with national park units, land trusts, environmental nonprofits, cultural organisations, and foundations committed to long-term change that serves future generations. The team possesses sophisticated capabilities in research methods, data collection, quantitative and qualitative analysis, and strategic modelling, allowing them to support organisations through feasibility studies, business planning, public-private partnership development, and organisational transformation.

Based in the San Francisco Bay Area, Potrero Group regularly works on projects nationwide and has established long-standing relationships with foundations, social enterprises, and game-changing innovators across the country. Clients choose Potrero Group for their entrepreneurial approach of taking on a limited number of clients at a time to provide complete focus and attention, their ability to navigate complicated private, public, and nonprofit alliances, and their demonstrated skill at distilling complex concepts into understandable, actionable plans and tools that drive real impact.