Potentia

Potentia is a technology recruitment agency in New Zealand. It launched in 2004 and says it is the country's largest locally-owned technology recruitment business. It works from offices in Auckland, Wellington, Christchurch and Dunedin, and reports 39 team members and more than 5000 placements.

The agency fills permanent and contract technology roles, from graduates to c-suite, and also offers leadership and executive recruitment and payrolling. Its specialisations are AI and automation, cloud and infrastructure, data and analytics, design, embedded systems and mechatronics, product, project services, security, software engineering, and testing and QA. It publishes a compensation report on technology salaries and rates in New Zealand.

Potentia runs Taitamariki Potentia, a student community launched in 2020 that helps students into internships and entry level tech jobs. It has partnered with the University of Auckland since 2013 through an undergraduate scholarship in computer science. Guy Day is its Managing Director.