Parkford & Associates

Parkford & Associates is an automotive executive search firm founded in 2005, specialising in retained and contingent search for the automotive and motorsports industries. The company has completed over 200 assignments across senior leadership positions including CEO, COO, VP, Director, Senior Manager, Regional Manager, and heads of PR, Marketing, Sales, Parts, Service, and HR. Parkford & Associates employs a unique approach combining both retained search (typically 6 to 10 weeks with fixed fee structures) and contingent search (2 to 6 weeks) methodologies, ensuring comprehensive candidate research and full disclosure throughout the recruitment process.

The firm specialises exclusively in the automotive and motorsports sectors, serving OEMs, distributors, dealer groups, vendors, agencies, and SAAS companies. With over 20 years of experience in and around automotive OEMs, Parkford & Associates has developed deep industry expertise and maintains a database of over 10,000 candidates. The company's sweet spot is mid-level to C-suite executive placements, leveraging best practices in executive search to match the right talent with the right opportunity.

Clients choose Parkford & Associates for their focused expertise, transparent engagement approach, and proven track record in the automotive industry. The firm's principal brings extensive industry knowledge and a commitment to understanding both employer needs and candidate aspirations. Operating with straightforward engagement letter contracts and a philosophy of working directly with employers, Parkford & Associates has established itself as a trusted partner for automotive executive recruitment across the region.