Niche 212

Niche 212 is an Australian owned executive recruitment firm based in Sydney. It describes itself as a boutique business and says it was launched in February 2012.

The firm focuses on positions paying $100K to $400K, and says its capability runs from graduate level candidates through to director level. It recruits across IT and Technology, Financial Services, Finance and Accounting, Sales and Marketing, Market Research, PR, Media, Advertising, Professional Services and Digital Marketing. Human Resources is also listed among its areas of expertise.

To find candidates it uses market mapping, head-hunting, referral programs, its current network, Seek, Indeed, a large database and marketing campaigns aimed at both core and prospective talent pools. Alongside search work, it places temporary and contract staff. Its office is on Bond Street in the Sydney CBD.