mum

mum is a London-based recruitment agency founded by Craig Prentice in 2019 with a mission to inject much-needed care and authenticity into hospitality recruitment. The company specialises in connecting talented hospitality professionals with purpose-driven brands through a distinctly human-centred approach to hiring. Rather than adopting traditional recruitment practices, mum prioritises building genuine relationships, understanding what makes candidates and clients tick, and ensuring people feel seen, valued, and properly looked after throughout the recruitment process. With two decades of combined experience in the industry, the team at mum has developed deep expertise in navigating the hospitality sector and maintaining strong, trusted networks across the field.

mum's core specialisation lies in hospitality recruitment, where they work exclusively to transform both the hiring experience and the industry itself. The company takes pride in being transparent, honest, and results-driven, combining consideration with laser-focused methodology to deliver outcomes that matter. Their approach challenges traditional recruitment conventions by prioritising candidate wellbeing and authentic employer-candidate matching, ensuring that placements align with both professional aspirations and personal values.

mum operates from London and serves hospitality businesses across the region seeking to build teams that reflect their values and culture. Clients choose mum for their authentic, personalised, and professional approach, combined with their extensive industry connections and proven ability to deliver results. The company has earned recognition as a community player within hospitality, known for being accessible, well-connected, and genuinely invested in the success of both the people they place and the brands they partner with.