Media Recruiting

Media Recruiting is an HR partner for Mitteldeutschland that specialises in winning employees for Mittelstand companies through digital media. The agency argues that job portals and newspaper advertisements only reach candidates who are actively searching, that an employer's offer is lost in the sheer mass of adverts, and that classic announcements are not individual enough to speak to the right applicant. Its answer is to reach the entire candidate market rather than active jobseekers alone, so that qualified applications become plannable, target candidates can be addressed individually and pre-qualified, and the client is also perceived along the way as a modern and desirable employer. Where needed, the whole application process is optimised as well.

The company states that its strategies have proven themselves in logistics companies, industry, bicycle shops, car workshops, care, transport and logistics, wholesale, retail, bakeries, insurance, butchery and the skilled trades. Published case studies cover the Radwelt.store and CUBE bicycle group, which expanded from two to six stores and needed qualified workshop, sales and branch management staff, the dental industry manufacturer ökoDENT, where a social media campaign recruited Zerspanungsmechaniker, an Oberflächenbeschichter and a field sales representative, and Kaffeehaus Gräfe, where a social marketing strategy brought in support staff, shop assistants and a Konditorin.

Media Recruiting works with Mittelstand clients in Thüringen, Sachsen and Sachsen-Anhalt and says that it lives mainly on recommendations from very satisfied customers. Its process starts with a free, non-binding consultation booked through a form, followed by a call of roughly 15 to 20 minutes in which the outline plan for a possible collaboration is explained using the client's own example, and then an agreed start date after which the first qualified applications arrive. The agency also describes structured digital systems that filter out people who are not suitable for the client's company before applications are passed on.