Juel Search

JUEL Search International is an independent, boutique executive search firm that places senior leaders across APAC, the United States, Europe and emerging markets. The firm describes seventeen years of searches with one founder who stays on every one of them, and more than fifteen years of combined in-house talent acquisition and agency search experience behind the practice. Clients can engage JUEL in one of three ways. Juel Retainer is retained search for senior and mission critical roles, with a guaranteed timeline commitment, weekly reporting, a tiered fee structure, talent mapping and employer branding. Juel Contingent is performance based hiring, where the client only pays on placement and carries no upfront commitment. Juel Exclusive is built for project hiring, market entry or filling eight or more roles at once, with a tailored fee structure and a dedicated project lead. The search process runs in four stages the firm calls Listen, Communicate, Configure and Deliver, with weekly updates rather than vague progress emails.

JUEL Search works across finance, insurance, technology and consumer brands, and states that it has placed executives into global operations at Citi and growth teams at Grab. Mandates centre on C-suite appointments, Board of Directors roles and succession planning. The firm goes beyond a standard search process by adding talent mapping, a reading of the geo-political and regulatory landscape, cultural due diligence and a full profile study of every shortlisted candidate. It also publishes a 2025 to 2027 report, The Leadership Gap in APAC, a boardroom briefing on executive hiring, succession and the future of regional leadership aimed at boards and investors.

The firm is rooted in Asia and reaches outwards from there. Founder and Director Jeremy Cheong has spent twenty years placing senior executives across multinationals and Fortune 500 firms, with regional depth across ASEAN, North Asia and South Asia and strong familiarity with the United States and European markets, particularly for digital, innovation and finance talent. JUEL frames its distinctive quality as cross-cultural fluency, understanding both what a global company wants from a regional leader and what a strong regional candidate needs in order to say yes. Enquiries go to [email protected].