incogNewCo

incogNewCo, founded by Terry Shaw, is an executive search and pre-deal advisory firm focused on technology startups and early-stage companies. Since entering the recruitment industry in 2008, Shaw has delivered executive search, go-to-market advisory, and pre-deal diligence projects for startups and investors. Prior to founding incogNewCo, Shaw spent 15 years at Erevena, where he became the youngest partner appointed at age 28.

Shaw relocated from London to the San Francisco Bay Area from 2016 to 2024, building deep experience in startup ecosystems and investor networks. The firm emphasises discreet service for clients seeking confidential leadership placements. Shaw is an active angel investor and participates in GTMFund, maintaining close ties to the startup community.

As of the latest update, incogNewCo has become part of Calibre One, a broader leadership and executive search platform. The firm's historical focus on confidential search, GTM advisory, and investor relations has contributed to its positioning within Calibre One's broader search and advisory capabilities.