Growico

Growico was founded in 2025 by Joel Kinnunen, a talent operator based in Helsinki, Finland, with ten years of recruitment experience. The firm works embedded with growing teams to provide headhunting, hiring playbook development and talent acquisition strategy. Joel's approach emphasises relationship-driven recruitment combined with industry-leading technology, helping founders and leaders identify, engage and recruit difference-makers for their organisations. He works as a member of your team, joining communication platforms and systems, not from a distance.

Growico offers four core services including embedded headhunting where Joel identifies right-fit candidates, gets them to first conversations and stays close through interviews, offers and close, scaled to the level of involvement needed. The firm builds hiring playbooks with teams, developing comprehensive guides covering hiring processes, interview structures, scorecards and offer strategies. They help teams turn themselves into talent magnets through authentic content creation and social presence building. Growico also provides scaled support when hiring needs exceed capacity, including headhunting, pipeline management, hiring practice development and team training. The philosophy is that value comes from results and enduring outcomes rather than hours, working with ambitious, low-ego teams solving real problems.