Gene East, GTM Talent Solutions

Gene East is a GTM (go-to-market) staffing business helping fintech, payments and digital risk customers recruit and retain talent for their global revenue teams. Operating since 2016, the company has served innovative early-stage firms through to established market leaders, supporting them in overachieving through specialised GTM talent acquisition. Gene East combines modern technology with traditional search methodologies, bringing knowledge, experience and infrastructure to deliver end-to-end GTM talent solutions globally across the United States, United Kingdom and Europe.

The company offers a range of customisable staffing solutions for every need: Project Build for multi-hire team scaling in defined timeframes, Recruitment On-Demand for urgent hiring needs, Strategic Hire for permanent placements, and Talent Advisory services for hiring strategy consultation. Project Build delivers significant cost savings through sourcing multiple similar profiles simultaneously, whether sales hunters in North America, sales development representative teams in Europe, or product managers across the Middle East. The company reports strong performance across engagements, with high repeat customer work rates and consistently strong fill rates for project, recruitment on demand and strategic hiring mandates.

Based in London at 20-22 Wenlock Road, Gene East serves fintech, payments and digital risk clients across global markets. The company's approach emphasises understanding client business needs, market positioning and hiring rationale, positioning itself as a true partner for GTM talent challenges rather than a transactional recruiter.