Friendly HR

Friendly HR is a Swedish HR consulting and recruitment company founded by Elin Tiger Mårtensson, who brings seven years of experience as a senior recruitment consultant for managers and specialists across various industries. The company describes its philosophy as 'Everything starts with a friendly face', emphasising that people and relationships come first. Friendly HR works with small and medium-sized businesses across all sectors, offering both HR support and complete or partial recruitment process management.

The company's HR support covers areas including onboarding, rehabilitation, workplace environment and employment law, HR tools and processes, employer branding, HR compliance, talent management, leadership development, and values-based work. For recruitment, Friendly HR handles full or partial recruitment processes using competence-based recruitment methods to ensure objective, bias-free hiring with focus on competence and potential. Each recruitment process includes recruitment kick-off, job description creation, advertising, selection, presentation, reference checks and follow-up.

Friendly HR's core values are Courage (innovative and creating change), Companion (helpful and inclusive), and Commitment (engaged and proactive). The company focuses on providing both strategic and operational support, with close proximity to clients and business-focused consulting services. They offer services including interview support, CV selection, work psychology testing, problem-solving assessments, and tailored job advertisement packages.