Digital Vorangehen

Digital Vorangehen is a German recruiting agency that sets out to make its clients the first choice for medical professionals in their region. It does that with three linked services: building an employer brand, running data driven recruiting campaigns and providing modern career websites, so that the right specialists consciously decide in favour of a particular employer. The agency's argument is that the applicant market has changed, that specialists now choose an employer rather than only a job, and that recruiting therefore begins long before the job advert is written. Regular visibility keeps an employer relevant over the long term, and a strong employer brand makes recruiting easier. More than 150 companies are said to rely on the agency, and its clients have consistently rated it five out of five stars.

The focus is on roles in the medical, social and med tech fields, and named client types include Dialysezentren, Augenzentren, Kinderwunschpraxen, KiTas and Jugendhilfeeinrichtungen. Employer brand building uses authentic insights, regular content and strategic reach so that specialists build trust long before they are actively job hunting. Social media recruiting targets medical staff where they are genuinely active, with tailored adverts on Instagram and Facebook that also reach passive candidates, using geotargeting and the platform algorithm to serve job adverts to people who match the applicant profile. Career websites are built to convert visitors into applicants, presenting the organisation authentically and carrying a low threshold application form that lands the application directly in the client's inbox. Campaign results are evaluated weekly so that the campaign can be refined and the same advertising budget produces more qualified applicants.

The agency publishes its results as case studies. Wilhelminenhaus Kiel, an Augenzentrum that had searched unsuccessfully for a long time and had a shortage of operating theatre staff, filled five full time theatre posts with qualified people within six weeks and was relieved of the first interviews, which Digital Vorangehen took over. Nierenzentrum Reutlingen, which had no system and only sporadic applications through recommendations, hired four dialysis nurses within eight weeks and gained planning certainty through a proper recruitment system. Evangelische Kindergärten Beuren, which had no success with newspaper advertisements or online job portals, hired two Erzieher within 30 days and gained stability in its care team. Dr. Sibille Tröster of Nierenzentrum Ammerland says the application campaign exceeded all expectations, with three to four employment contracts concluded in a very short time. Enquiries are taken on +49 176 8053 2337 or through a free and non binding first consultation.