David Ulrich

David Ulrich Associates is a specialist executive search and advisory services firm dedicated to connecting restaurant and hospitality companies with exceptional leadership talent. Founded by David Ulrich, who brings nearly 20 years of general management and strategy experience from roles at Merrill Lynch, Pitney Bowes and Gartner Group, the firm has refined its recruitment methodology over two decades. The company offers executive search services, direct placement, and custom advisory solutions tailored to each client's unique culture and operational requirements. Their approach prioritises understanding the whole person beyond resume qualifications, focusing on core competencies, soft skills, and cultural alignment to ensure long-term placement success. David Ulrich Associates specialises in recruiting for the restaurant and hospitality sector, with particular expertise in multi-unit operations, franchise systems, and branded restaurant groups. The team has deep experience placing executives across finance, human resources, operations, and development functions. Managing Partner Dale Herb brings additional expertise in human capital strategies, talent assessment, succession planning, and organisational development, having previously established best-place-to-work cultures and implemented enterprise HR systems for major restaurant brands. The firm operates across North America, serving restaurant operators, franchise companies, and hospitality groups seeking leadership solutions. Clients choose David Ulrich Associates for their demonstrated commitment to quality, with 95 percent of placements remaining in role after one year. The company offers performance guarantees ranging from six months for general manager to district manager level positions through to two years for C-level searches, backed by their proprietary database of 20,000 candidates and extensive peer referral networks.