Brand New Sales

Brand New Sales is a commercial recruitment firm operating since 2006 focused on sales leadership and commercial professionals. Based in Hilversum, Netherlands, the company provides executive recruitment, interim leadership and sales professional placements to organisations across sectors. Their approach emphasises that intelligent sales requires a different kind of leader, recognising that AI and digitalisation are changing how customers buy, compare and decide.

The firm specialises in recruitment of commercial directors, sales directors, CROs, sales managers and account managers at strategic levels. They recruit commercial professionals who can drive change and understand what has fundamentally changed in their market. Brand New Sales maintains an exclusive focus on commercial leadership with no generalisation. The company benefits from 20 years of concentrated experience within a single market. The commercial leadership market is small, and the people who truly make a difference are known by name and reputation, not through job searches but through years of conversations, placements and followed careers.

Brand New Sales delivers exceptional results across multiple metrics: a 98 percent placement rate where they successfully close virtually every assignment, 91 percent retention after three years because candidates stay as the match is fundamentally sound, and a seven week average timeframe from first conversation to accepted offer. The firm uses its own AI platform for candidate sourcing whilst conducting the actual interviews themselves. They help organisations where the commercial engine has stopped delivering momentum, key positions are vacant creating weekly momentum loss, or recruitment searches have stalled with candidates who seem to be missing an indefinable quality.