Boostpartner

Boostpartner is a Swiss company in Basel that wins staff for employers through social media, an approach it calls digitale Mitarbeitergewinnung. It presents this as an answer to the growing Fachkräftemangel that makes it difficult for many companies to find suitable people: social media recruiting reaches skilled workers exactly where they spend their time each day, in the social networks. The business is led by managing director Denis Girod and offers a free initial consultation as the entry point to working together. Its two service lines are Social Recruiting and Employer Branding.

Boostpartner supports companies from all sectors in strengthening their employer brand and recruiting skilled staff, and states that its approach is deliberately industry independent and individually adaptable rather than tied to one field. On the employer branding side it argues that a clear and convincing employer brand means more qualified applicants come forward and the company is seen as an attractive employer. The platforms it identifies as most significant for recruiting and employer branding are LinkedIn, Instagram and, in part, TikTok, and it builds a concept to present a client brand on those channels and raise its visibility.

The company works from Hochbergerstrasse 70 in Basel and addresses employers across Switzerland. Its commercial model is success based: clients pay only once the social media recruiting leads to a successful hire, which Boostpartner says removes financial risk and means clients pay only for results. The model also allows the recruiting process to be adjusted at any time without long term commitments. Boostpartner says the time to first results varies by strategy and sector, but that customers usually see a noticeable improvement in visibility and first applications within the opening months. Customers quoted on the site include Settelen AG.