Bethe 1

BeThe1 is a cabinet de recrutement (recruitment firm) specialising in middle and senior management recruitment within the luxury, fashion, beauty, and retail sectors. Founded in 1999 and led by Francoise Bouyer as founding PDG until 2026, the firm combines deep sector expertise with international business acumen. The company has completed 4,000 recruitment missions across 30 countries over 25 years, with a 67 per cent retention rate after three years.

BeThe1's team includes specialists with decades of experience in the luxury and fashion industries. Francoise Bouyer brings 40 years of experience in fashion, beauty, and retail, including previous roles as Deputy General Director at Celine and Christian Lacroix (both LVMH group) and director roles at Nina Ricci. Daniel Chastenet de Gery, President since 2017, has over 30 years in beauty, fashion, and luxury sectors, previously working at YSL Beaute, LVMH, Pierre Fabre Dermo-Cosmetics, and Shiseido.

The company serves over 300 premium clients and focuses on recruitment missions across multiple functions, including sales, marketing, communication, creative roles, and administration. BeThe1 operates across France, EMEA (excluding France), the Americas, and APAC regions, positioning itself as a quality-focused recruitment partner committed to long-term candidate success and employer satisfaction.