Be As You Are

Be As You Are is a French recruitment cabinet founded by Marie-Laure Lecanu offering human-centred recruitment services for middle and senior management positions across diverse industries. The cabinet specialises in placing talent within tourism and hospitality, real estate, medical-social care, retail, facilities, and events sectors, working with companies ranging from startups and TPEs to large multinational groups, with or without dedicated HR functions, offering partnership or collaboration models matching each organisation's needs. The company's core philosophy centres on matching people and organisations authentically rather than forcing candidates into predefined roles, emphasising that recruitment ultimately represents meeting between human stories requiring genuine connection and mutual understanding.

Be As You Are's methodology emphasises human-centred values recognising that candidates remain people first and potential employees second, with unlimited perspectives open to unconventional partnerships, and open-minded approaches tailoring each process to unique circumstances. The cabinet provides personalised, secure recruitment processes from initial briefing through candidate integration with the employer, ensuring fluent, transparent procedures respecting both candidate concerns and employer timelines. Testimonials from hiring managers highlight Marie-Laure's combination of professional rigour, network strength, availability, and genuine human benevolence throughout the recruitment journey, alongside candidate praise for personalised support, thoughtful interview preparation, and respectful, empathetic treatment throughout placement processes.

Operating under the tagline 'Recruit Differently', Be As You Are encourages candidates and employers to remain authentically themselves, 'Stay as you are', throughout recruitment relationships, positioning the cabinet as partner throughout career transitions and organisational staffing transformations rather than transactional placement service provider.