Aura

Aura is a boutique executive search firm based in London, specialising in helping high-growth technology companies identify and secure exceptional go-to-market leaders. The company collaborates with founders, senior leadership teams, and investors, offering tailored support for businesses at every stage of growth, from Seed funding through to Late Stage and Exit. Aura advises some of the world's most innovative and forward-thinking technology companies, delivering results that align with their fast-paced, dynamic environments.

Aura's core specialisation centres on go-to-market executive search within the technology sector, particularly for investor-backed B2B SaaS companies. The firm takes a data-driven, deeply consultative approach to understand the intricacies of each client's business, allowing them to pinpoint and attract highly relevant talent perfectly suited to each company's specific growth stage and evolving challenges. Aura's founding partner, Ben, brings 25 years of executive search experience in the technology sector and has led searches for critical go-to-market roles across the UK, EMEA, and North America for companies including Sona, Hook, Juro, Dataiku, Figma, and Asana.

Aura differentiates itself through selective project intake to ensure dedicated time and resources, fostering trusted client partnerships and consistently exceeding expectations. The firm operates with the same urgency and speed as its clients, recognising that high-growth technology companies need to identify exceptional talent quickly. Aura prioritises clear, open communication, providing regular updates and real-time reporting to keep clients informed, whilst building trust through honesty, transparency, accountability, and ethical conduct. The company values diversity in both its team and perspectives, participating in unconscious bias and inclusive leadership training.