Athlete2Business

Athlete2Business is a recruitment agency founded by Alex Opacic that specialises in headhunting sales professionals and recruitment talent with an athlete mindset. The company recognises that elite athletes possess distinctive traits including resilience, discipline, and the drive to win, which translate exceptionally well into commercial roles. Athlete2Business applies its proprietary A+CHEC formula, evaluating candidates on communication skills, humble confidence, emotional intelligence, and commercial awareness, ensuring clients receive high-performing professionals who thrive under pressure and deliver results when it matters most.

The agency specialises in placing talent across multiple sectors including sales, recruitment, technology, tech consulting, media, construction and engineering, e-commerce, and healthcare. Athlete2Business has successfully placed former athletes in roles ranging from junior sales development representatives through to senior account executives, business development managers, account managers, and sales leadership positions. The company has generated over 100 million pounds in revenue for clients through the professionals it has placed, with many athletes progressing from entry-level salaries of 70,000 pounds to 250,000 pounds within 12 to 24 months.

Based in Sydney with a global reach across Australia, Southeast Asia, India, and the United States, Athlete2Business differentiates itself through its extensive network of former athletes turned successful business professionals. The company operates a unique candidate pool built on genuine relationships and trust with high performers, making them more likely to commit to represented companies. Beyond traditional recruitment, Athlete2Business offers comprehensive support through its Another Plan A career transition programme, the A2B Sales Course, and Athlete2Entrepreneur opportunities, positioning itself as a partner in building high-performance cultures rather than simply filling vacancies.