Astrid & Flo

Astrid & Flo is a boutique household staffing agency founded by Samantha Thomas, a mother of two with nearly two decades of experience in private household recruitment and family support. The company specialises in placing experienced nannies, maternity nurses, rota nannies, governesses, house managers, mannies and private personal assistants for discerning families. Built on first-hand experience and a deep understanding of how personal these appointments are, Astrid & Flo combines proven expertise with absolute discretion to deliver seamless, stress-free placements that provide reliable, long-term support tailored to each household and lifestyle.

Astrid & Flo's core services encompass nanny placement, maternity nursing, housekeeping, governess services, domestic couple arrangements and combined nanny/housekeeper roles. The company works exclusively with high-profile and UHNW clients, drawing on Samantha's background in Executive Assistance, talent management and television production, where she developed expertise in managing complex demands and handling highly confidential matters. Beyond sourcing outstanding candidates, Astrid & Flo supports families with employment contracts, salaries, payroll, HR and ongoing administration, ensuring a thoughtful, consultative approach focused on matching personalities, values and long-term fit rather than skills alone.

Astrid & Flo operates across London, the wider UK, Europe, Dubai and internationally, serving families in areas including Chiswick, Kensington, Knightsbridge, Fulham, Notting Hill, Chelsea, Mayfair and beyond. The company's trusted international network of vetted household professionals, combined with its commitment to complete confidentiality and continued support throughout placements, distinguishes it from competitors. Clients choose Astrid & Flo for its proven expertise, highly personalised service and reputation for building long-lasting, successful working relationships based on trust, compatibility and discretion.