Ararau

Priority One is the Western Bay of Plenty region's economic development organisation, reflecting a partnership between business, communities, Iwi/Māori, and local authorities. The organisation works to grow a sustainable economy that improves productivity and delivers prosperity to local people and communities. Priority One executes strategic work across talent development, investment positioning, innovation fostering, sustainability support, Māori economic development, and infrastructure advancement.

The organisation specialises in talent development and employment pathways, helping individuals and businesses succeed within the Western Bay of Plenty region. Priority One focuses on developing skills and talent for the future, supporting local businesses through their environmental sustainability journey, and improving education and employment outcomes for Māori communities. The organisation also works to position Tauranga Moana as a destination to invest, build, and thrive, whilst fostering an innovation ecosystem that creates knowledge-intensive, higher-value jobs.

Based in Tauranga, Priority One serves the Western Bay of Plenty region and works with strategic partners including Tauranga City Council, Western Bay of Plenty District Council, The University of Waikato, NZ Port of Tauranga, and Zespri. Clients choose Priority One for its integrated approach combining economic development expertise with deep regional knowledge, community partnerships, and commitment to sustainable, inclusive prosperity across the sub-region.