APB Sales Strategy

APB Strategy is a specialist executive search firm founded in 2021 that recruits senior sales and commercial leadership talent exclusively within Facilities Services and Freight & Logistics. The firm was established as APB Sales Strategy to serve the Australian facilities services market, then expanded upmarket into senior commercial leadership, added Freight & Logistics expertise, and rebranded to APB Strategy in 2025 as its focus deepened into specialist executive search. APB Strategy operates with a revenue-focused methodology, measuring success by the commercial impact of every placement and maintaining a 92% repeat client rate that reflects the quality of their hires.

Within Facilities Services, APB Strategy specialises in recruiting sales leaders for commercial cleaning, security, building maintenance and integrated facilities management, placing candidates into roles such as Business Development Manager, National Sales Manager and Commercial Director who win and retain multi-site service contracts. In Freight & Logistics, the firm recruits commercial leaders across international freight forwarding, global supply chain, cross-border logistics and 3PL operations, focusing on candidates with proven track records in winning complex international freight contracts and driving global revenue growth into roles including Sales Director, Commercial Manager and Business Development Manager.

APB Strategy serves clients across Australia, with particular strength in Sydney and Melbourne, operating on an Australia-wide basis. The firm distinguishes itself through deep industry networks, a proactive headhunting approach that surfaces off-market candidates, and an average time to hire of 28 days. Each vertical is led by a Principal Consultant with deep operator networks and sector expertise, supported by Senior Consultants and Senior Talent Partners who specialise in relationship-driven search and candidate pipeline development. Clients choose APB Strategy over generalist recruitment firms because the team understands both sales and operations, ensuring candidates can credibly engage with senior operational stakeholders from day one.